Lovech is known as The Town of Lilacs due to the vast number of huge, beautiful lilac bushes which grow in Stratesh Park and which can be seen from everywhere in the town. Situated on both banks of the River Osam, Lovech town is both flat and mountainous.

The large Stratesh Park is located on a 250m high plateau in the eastern area of the town. Lovech is surrounded on the south west by the Hisarya and Bash Bunar Hills. Set some 150 kms from the capital, Sofia, other nearby towns are Pleven, Teteven and Troyan.

History

The area surrounding the present town is believed to have been inhabited in prehistoric times. The Thracian tribe Meldi were the first settlers in the town in the 4th-3rd centuries BC, making Lovech one of Bulgaria’s oldest towns.