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Bulgaria Property Owners: Rentals

It has recently been reported by Holiday Rentals that Bulgaria is the best destination in Europe for a self catering holiday. Apart from cheap property rentals, the cost of living is staggeringly low and won't make a dent in your visitors' holiday cash. More good news is that almost a quarter of all overseas holidays are taken in privately owned properties and more than 70% of these are booked online.

This is great news for owners of holiday property in the country. Nonetheless, those looking to rent their property need to consider today's economic climate and compete strongly in order to get rentals. The tourist business is certainly facing challenges this year.

We have heard from some owners blaming their lack of bookings on "no cheap flights". A lack of cheap flights has always been the case with Bulgaria, this hasn't changed and cannot be blamed for low rental bookings. What has changed this year is what people can afford and increasing demands for quality and value-for-money.

Property owners who have been active in the holiday rental market for some time are holding steadfast and taking creative pro-active measures to get more business. The fundamental need to obtain rentals to provide some return still remains.

Those looking at Bulgaria for their self catering holiday are not necessarily looking for the lowest price available but want a good deal and value for money. Property owners should make sure they are competitive and offer something that others do not. Quest Bulgaria discusses some positive steps which owners can take to attract more rentals.

Be creative

This year, to get more holiday rentals, it is all about creativity and being inventive with things which are relevant to potential holidaymakers. You need to stand out from thousands of others and offer more to visitors than your competitors.

Currency. If you are looking to attract mainly British tourists, then why not set your rates in sterling? This will make your property attractive to them as there will be no worries on exchange rates. You could set an all inclusive price too, including such things as electric. This creates confidence in the buyers' mind and lets them know that you are doing something to help them in the current crisis.

Discounts. These are much in evidence this season. Generally discounts are only offered for early bookings or for periods outside the peak weeks. However, there are some owners who are now offering discounts for July and August. Check to see which of your competitors are offering discounts and set your prices accordingly.

The Essentials. Don't miss the essentials at your property. English books, multi-language cd's, microwave, dishwasher, washing machine, tumble dryer, information packs, emergency phone numbers, secure parking.. these are all what people going on self catering holidays expect these days.

Unique Selling Points. These really need to be at the forefront to highlight what is different about a holiday at your property.

Special incentives such as free airport transfers or a case of good Bulgarian wine may sway guests to choose your property. If you offer freebies, such as a push chair to EU standards or bicycles, then say so. When offering a special deal which provides extra value for money to visitors, let them know it is 'free' or 'worth 50 euros'.

Owners can take the worry out of their holiday for visitors by joining forces with others to provide a complete package from the moment they land to the moment they go home. Hook up with other local businesses - airport pickup, restaurants, hotels, activities - to offer the complete package to your guests. Get those businesses to offer something to your visitors, perhaps a free glass of wine at the local restaurant with their meal.

Another example: make a deal with a local taxi company for your guests, to offer them one trip of a round distance of, say, 50km every day, either day time or evening. Include this in your pricing, then you can advertise free taxi included every day. But don't leave this as just a feature, tell them the benefit.. no worries about hiring a car, driving in a foreign country or drink driving.