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Carrefour Sparks Price War

Carrefour is opening in Bourgas! Despite the global financial crisis, the French hypermarket chain Carrefour, Europe's biggest retailer, is not stopping its plans for Bulgaria. The first Carrefour hypermarket to open for business in the next few days will be at Bourgas on the southern Black Sea Coast.


Situated in the first modern shopping centre in the city of Bourgas, named the 'Bourgas Plaza', Carrefour is the biggest tenant in the centre with a 13,000 sq.m. store and more than 50,000 items, including 3,500 branded products.

Carrefour hypermarket will be the first to open its doors in the shopping centre, followed some days later by numerous luxury boutiques and other retails outlets, together with restaurants and cafes.

The site where Bourgas Plaza is situated is also home to other notable companies including Metro and Technomarket and many businesses located in offices.

Carrefour is also planning a hypermarket in Rousse Grand Plaza shopping centre due to be finished next year and is involved in the construction in Stara Zagora of a retail entertainment complex, with a plan for ultimately 20 stores across the country. The firm will employ its aggressive policy on low prices in an attempt to reach a market share of more than 20% and become a leader in 5 to 10 years.

With great deals, a huge variety of product lines, quality goods and a wonderful shopping experience, I know where I'll be going from now on.


UPDATE : 26 March 2009. As soon as Carrefour opened its doors yesterday a price war kicked off all through Bourgas. The low prices at Carrefour were quickly noticed and other supermarkets such as Billa and Kaufland dropped prices on a variety of products immediately, the Standart reported.