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Top Tips for Selling Online

The internet can be a cost-effective tool when it comes to selling your property but there are two main points to keep in mind for success ... a picture paints a thousand words and be concise! In this article we take a look at how you can make your property eye-catching and how to present it online for sale. We take into consideration photos, price, description and costs, together with tips from the leading internet sites selling Bulgarian property.


Starting at the beginning, the first and most important thing is that your property has to stand out above the others.

Most buyers don’t read descriptions but briefly look at the screen selecting those which are most visually appealing to them, then those within their budget. Those properties which get first look get first attention.

Second in importance is the way that online sites present your property and their charges for doing so.

Selecting photographs

Starting with the visual aspect, photographs are critical to your property sale. If you put your property onto a site without photos you will be likely to get only a small fraction of the hits your
property would have had with images.

Taking a look across the thousands of online sites, they in the main present properties in a similar way. This is with the visitor to the site starting with a database search which then returns a list of properties matching the selected criteria together with one photo of the property and brief description. As this is only one photo, it is the main one of your property and is the most important, so it has to be attractive in order that buyers will click through to see more about your property.

Keep in mind that buyers will have an expectation in their minds based on the type and price of the property. Looking in the higher price brackets, buyers will expect to see either an impressive property or one in exceptional condition. Similarly if they are looking at the lower end, then they won’t be surprised if the property is small or in poorer condition.

This one photo is the one which has to capture the buyer to persuade them to find out more. Once through to your property description and details, the remaining photos are no less significant as it is these which should provide the call to action - to contact you. These photos help sell the property and it is better to include less photos which are all attractive than dozens which are poor. Just because you are allowed, say, up to 20 photos does not mean it is wise to use them all.

The photos should emphasise attractive features of the property, such as fireplaces, beams, etc. Also use them to highlight any particular features including views. Take photos during the day in good light. Grey photos taken on gloomy days will do nothing to sell your property.

Ensure gardens are well kept and clear up tools and toys - actually this is the same for inside as well as out. A photo speaks a thousand words is a saying not without truth. You can save on text description by just one good photo.

A word about the size of photographs. Although many digicams now have very high resolutions allowing huge photographs, these should be avoided. There is nothing more off-putting to an internet visitor than having to sit and wait for an age whilst photos download. What a waste it would be to get someone to click through to your property only to find they leave it because it takes too long to come on screen, moving on to another property. Avoid large photos.

Describing your property

The key is to write with the buyer in mind. A brief overview of the property with number of rooms. Bring out main features such as light, high ceilings, etc.

Most buyers, whilst knowing a fair amount about Bulgaria may well not know your particular area, so information about local advantages should be pointed out. Give details not just about the property but also about its environment. Facilities nearby can all play an important role in selling the property so include schools, doctors and so on. Many internet users only ‘scan’ text so keep it concise.

How much

Many buyers tend to over-value their property, basing the price on what they hope to get rather than what a buyer will realistically pay.

If you set too high a price you definitely risk potential buyers rejecting your property simply on this basis, when in reality you may actually accept less than the price shown.

Looking at what other houses are on the market for does help but keep in mind that this is not necessarily the price at which they are sold. Also, consider pluses and minuses that your house has compared to these other properties and adjust your price up or down accordingly. Try not to think of these pros and cons in your own terms but imagine them in the mind of the buyer and his perspective of them. For example, just because the property is your holiday home and you only use it in summer, you may consider that central heating is not important - but will a buyer see it this way?

Many online advertisements do not get updated and some properties have been on the internet a long time. During this period, prices may have gone up or down.


Costs of online advertising

The costs of placing your advertisement online vary across sites. Some charge commission from the vendor or a fee from the buyer. When deciding which site(s) to choose for selling your property always check carefully what charges there are to both yourself and the buyer.


Tips from those in the know

Quest Bulgaria spoke to owners of two of the leading internet sites for selling Bulgarian property online for their tips and hints for success.

Dan Johnson of The Move Channel told us ‘Private vendors in places such as Bulgaria can afford to price their properties keenly, given that agents commission costs can be stripped out from the price.

Selling privately can save anything up to 5% compared to resale property being advertised with some agents, and significantly more when compared with Bulgarian new build properties being marketed by agents to the international market.

Given the high levels of supply in the market, it’s important to make sure that your property is put on the market at a realistic price that makes it attractive to would-be buyers.

If you’re going to market your property online, you should try to ensure as wide a distribution as possible. Our site reaches a wide audience, but there’s no reason why you should pass up any listing opportunity, even the free ones that only reach a small audience. Remember that it only takes one buyer - the right one - to make a sale!’

Nick Marr of Homes Go Fast adds ‘We have been helping sellers find buyers for their homes since 2003 and the trend is only getting busier. My top tips when selling online revolve around getting the right images of your property in front of as many internet users as possible. Then pricing your property to sell, taking account the potential commission savings a private seller can make. Competitive pricing is key.

Pictures really do help sell properties. So taking good pictures are all part of the marketing process and you must see that this is an important element to selling your home. With our advice, it is very easy to get good pictures that will impress potential buyers.

Your images are there to sell your home so really think about what is exactly appearing in your pictures. Untidy houses, flaky paint work, overgrown gardens, personal belongings, and rubbish bins will only serve to put buyers off.’