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Wedding Tourism

Varna municipality are setting their sites on wedding tourism as a new niche area of tourism. Though one that is certainly popular around the globe it is a relatively new area of the tourism market in Bulgaria and becoming even more so within the country.

The thinking of some in the local tourism industry is clearly starting to be performed ‘outside of the usual box’, though it may be only a temporary rush of blood. 

Many tieing the knot cannot face the hassle of a complex home wedding and ensuing reception complete with warring relatives with whom they have little or nothing in common. The solution is a ‘sod it all’ approach and an airplane to an exotic location to tie the knot in peace and tranquility.

Wedding tourism is more common where destinations tend to be in the sun drenched, palm tree backdrop of the Caribbean. Recent expansions of this particular industry have seen weddings exported to places like Cyprus, Kenya, the Maldives, Seychelles and Mauritius -  each relatively mainstream though well healed tourist destinations.

Not every one can afford such an event in such a location, so hence the Varna municipality’s attempt to get in on wedding tourism. Certainly it would be a budget version variety but at least credit should be given for the thought and the desire to forge a new niche tourism market when the tourism year ahead currently looks fraught with difficulties.


Also on the tourism opportunities theme, hot news that Madonna will perform in concert in Sofia at the end of August should also prompt those with tourism interests to think ‘outside the box’ and explore the possibilities to bring in tourists from other countries to the event.

Judging from recent headlining concerts, the cost of a ticket to see Depeche Mode, Kylie or George Michael or whoever is infinitely cheaper here in Bulgaria than in most places in Europe. So why not package a short stay in Sofia with flights/accommodation and concert ticket to other Europeans. The cost of such a package is likely to be the same as a mere concert ticket in some European countries.

The add on effect of the extra revenue from wedding tourism generated for local hotels, restaurants and bars will be more than welcome in what is normally the off peak season in the capital city. Indeed, selling the event overseas or at least in neighbouring countries might be a necessity as many Bulgarians are on their own holidays somewhere around Europe at that time!

Mark Thomas 
Managing Director 
HRG Bulgaria